More than 70 percent of the Southern Baptist churches in North America have plateaued or are declining in number. The Send North America strategy is designed to reverse this trend by decreasing the death rate of existing churches (revitalization) while increasing the birth rate of new churches.
Church Revitalization is a movement within protestant evangelicalism, which emphasizes the missional work of turning a plateau or rapidly declining church around and moving it back towards growth. It is lead through a Church Revitalization Initiative, which is when a local church begins to work on the renewal of the church with a concerted effort to see the ministry revitalized and the church become healthy. Church Revitalization means that the local church knew how, at one time previously, to renew, revitalize, and re- establish the health and vitality of the ministry. One of the challenges for the laity in the day in which we live is that they have lost the knowledge of church renewal and no longer want to cultivate the skill sets necessary to see their church experience revitalization. Even sadder is when a congregation does not have the corporate memory that there was a day when the local church was reaching people for Christ Jesus and active as evangelistic witnesses into their community.
Source: http://renovateconference.org. Accessed July 17, 2014.